1) What cookies are
Cookies are small text files stored on your device when you visit a website. They help a site remember your actions and preferences (for example, whether you accepted optional cookies). Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (kept for a set period, so the site remembers you on a later visit).
In addition to cookies, websites may use similar technologies such as pixel tags or scripts that record events like page views and form submissions. Where we refer to “cookies” in this policy, we include these closely related technologies when they are used for the same purposes.
2) First-party and third-party cookies
Cookies can be set by the website you are visiting (“first-party cookies”) or by other organizations that provide services on the site (“third-party cookies”). For example, analytics and advertising tools commonly rely on third-party cookies to measure performance and attribute conversions.
zanotrivo is an educational course website. We use cookies to keep the site functioning, store your consent choices, and—if you allow it—understand how visitors use course pages and measure marketing campaigns.
3) Cookie categories we use
We group cookies into three categories. These categories match the choices available in our cookie banner and cookie preferences panel.
Essential cookies (always active)
Essential cookies are required for the website to function and for core security and preference storage. These cookies do not require consent. Without them, key features such as saving cookie preferences may not work properly.
- Session continuity: helps the site maintain basic state as you navigate.
- Consent storage: saves your cookie choices so we do not ask repeatedly.
- Security controls: may include measures designed to protect the site from abuse.
Analytics cookies (optional)
Analytics cookies help us understand how visitors use the website so we can improve course pages and registration flow. If you consent to analytics cookies, we may use Google Analytics 4 (GA4) with IP anonymization. Analytics data is used in aggregate, such as which pages are viewed most and how visitors move through the site.
Analytics cookies only activate after you choose to allow them in the cookie banner or cookie preferences panel.
Marketing cookies (optional)
Marketing cookies are used to measure advertising campaigns and show relevant ads. If you consent to marketing cookies, we may use tools such as Google Ads conversion tracking and Meta Pixel. These tools help attribute registrations to campaigns and can be used to build audiences for remarketing or similar audiences.
Marketing cookies only activate after you choose to allow them in the cookie banner or cookie preferences panel.
4) Cookie table
The table below lists cookies that may be used on this website. Some cookies listed are set only if you enable the relevant category (analytics or marketing). Retention periods are typical values; actual retention can vary based on browser settings and provider updates.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
5) Third-party providers
If you consent to optional cookies, third-party providers may set or read cookies on your device in order to deliver their services. Providers commonly involved in analytics and marketing measurement include:
- Google LLC (Google Analytics 4, Google Ads, and tag management features used for measurement). Learn more at https://policies.google.com/privacy.
- Meta Platforms (measurement and advertising features such as Meta Pixel). Learn more at https://www.facebook.com/privacy/policy.
- Cloudflare (security and delivery features that can involve cookie-like identifiers or security signals). Learn more at https://www.cloudflare.com/privacypolicy/.
We do not permit these providers to use site data for their own independent commercial purposes. They process data according to their contractual role and their published policies.
6) How to manage cookies
You can control optional cookies in three main ways:
- Use our cookie preferences controls: select “Manage cookie preferences” in the footer to review choices. You can also use the cookie banner’s “Reject Non-Essential” option.
- Use your browser settings: most browsers allow you to delete cookies and block cookies for all sites or for specific sites. If you block all cookies, some site features may not work properly.
- Use provider opt-out tools: for Google Analytics you can use https://tools.google.com/dlpage/gaoptout. For Google ad personalization: https://adssettings.google.com/. For Meta ad preferences: https://www.facebook.com/adpreferences/. For many EEA/UK advertising choices: https://www.youronlinechoices.eu/.
If you clear cookies in your browser, you may be asked to set your preferences again, because the consent record is stored in a cookie on your device.
7) Updates to this Cookie Policy
We may update this Cookie Policy to reflect changes in the cookies we use or changes in applicable laws. When we update the policy, we will revise the “Last Updated” date at the top of this page. If we make changes that are materially different, we will take reasonable steps to highlight the update on the website.
8) Contact
If you have questions about this Cookie Policy, you can contact zanotrivo by email at [email protected]. Postal correspondence can be sent to: 25 Small Business Park, Redburn Road, Westerhope, Newcastle upon Tyne NE5 1NF, United Kingdom.